Duty, quiet performers

The project aims to create a recognition to the ordinary stationary objects. The brand name is Duty. It celebrates devotion of silent performers in the office, on desk, at home, in a bag. These performers are quiet, transitory, and endlessly replaced. By emphasising the performance: being used, I created image based visual identity, capturing the highlight, hero moments of the objects. Typeface is Bookmania, the serif type harmonizes humble nuance of the identity.


Mar 2023
Brand Identity
Art Direction

STA 100 2023 Winner
Mentor: Abbott Miller