Firstdibs
First Dibs is a digital-first luxury retailer with its well-known reputation for exquisite assortment of goods and curation. Concept of the new brand identity comes from the three key phrases from the research. Small but royal users, wide range but very detailed interests of the users, and exceptionalism. Design target is for designers, professionals and design lovers. Approaching by emphasising on the exceptionalism, customization and personal experience. Visually, I aimed for the objects to stand out and speak for themselves. Adding the hand-written logo for organic and personal mood throughout the brand experience.
Image credit: 1stdibs.com
Brand Identity
Art Direction
Feb 2023
Student Work
Mentor: Jennifer Cole Phillips
First Dibs is a digital-first luxury retailer with its well-known reputation for exquisite assortment of goods and curation. Concept of the new brand identity comes from the three key phrases from the research. Small but royal users, wide range but very detailed interests of the users, and exceptionalism. Design target is for designers, professionals and design lovers. Approaching by emphasising on the exceptionalism, customization and personal experience. Visually, I aimed for the objects to stand out and speak for themselves. Adding the hand-written logo for organic and personal mood throughout the brand experience.
Image credit: 1stdibs.com
Brand Identity
Art Direction
Feb 2023
Student Work
Mentor: Jennifer Cole Phillips