First Dibs is a digital-first luxury retailer with its well-known reputation for exquisite assortment of goods and curation. Concept of the new brand identity comes from the three key phrases from the research. Small but royal users, wide range but very detailed interests of the users, and exceptionalism. Approaching by emphasising on the exceptionalism, customization and personal experience, I aimed for the objects to stand out and speak for themselves visually. Read more.

2023
Brand Identity
Art Direction