First Dibs is a digital-first luxury retailer with its well-known reputation for exquisite assortment of goods and curation. Concept of the new brand identity comes from the three key phrases from the research. Small but royal users, wide range but very detailed interests of the users, and exceptionalism. Approaching by emphasising on the exceptionalism, customization and personal experience, I aimed for the objects to stand out and speak for themselves visually. Read more.

2023
Brand Identity
Art Direction

The project aims to create a recognition to the ordinary stationary objects. The brand name is Duty. It celebrates devotion of silent performers in the office, on desk, at home, in a bag. These performers are quiet, transitory, and endlessly replaced. By emphasising the performance: being used, I created image based visual identity, capturing the highlight, hero moments of the objects. Typeface is Bookmania, the serif type harmonizes humble nuance of the identity.


2023
Brand Identity
Art Direction

STA 100 2023 Winner

Next Wave 2022 is the signature program of the Brooklyn Academy of Music. The project aims to design a new and alternative form of program for the Next Wave 2022. I focused on the visual vitality of performers, combining playfully with bold typography. Typeface was carefully selected to balance with the cut-outs of images. 

2022
Brand Identity

Student Work

Design Samsung is an yearly management project of design stories for Samsung Electronics. My role was to draw concepts and design graphics for each content and create storyboard for photoshoot or illustration. 

2020 to 2022
Graphic Design
Web Experience

Work at DesignFever
AD : Kyoungmo Koo